The PR Agency RuderFinn had a concept, let people make their own Picassos using the classic elements of the master's palette. Working with a talented visual designer and flash programmer, I crafted the user experience to be intuitive and engaging.

The award-winning viral meme had over 1.5 million visits in its first four months online, winning the 2004 SXSW Web Award, Communications Arts Award, One Show, Horizon Interactive and the Sabre Award.

Try it yourself: Picassohead